Quick viddie of placement for this super soft dimensional brunette.” - Joico Artistic Educator & Content Creator, Mai Hernandez, @maimaihair #JoicoPartner @maimaihair’s #Joico Formula: Pre Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray Formula 1 (Lightener Hairline): Blonde Life Crème Lightener with 10 Volume LumiShine Developer #blondelife Formula 2 (Lightener): Blonde Life Crème Lightener with 20 Volume LumiShine Developer Formula 3 (Root Shadow): LumiShine Demi-Permanent DD Crème Color 3NA + 3N + 6SB with 5 Volume LumiShine Developer #lumishine Formula 4 (Mids-Ends): LumiShine Demi-Permanent DD Crème Color 6NW + 8NA with 5 Volume LumiShine Developer Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment #defydamage ✨Featuring✨ ♡ HydraSplash Hydrating Shampoo & Conditioner #hydrasplash ♡ Dream Blowout Thermal Protection Créme #dreamblowout ♡ HydraSplash Replenishing Leave-In ♡ Colorful Glow Beyond Anti-Fade Serum #joicocolorful ♡ Body Shake Texturizing Finisher #hairshake ♡ Defy Damage Invincible Frizz-Fighting Bond Protector #joicoinvincible