karla_ejm
Aug 10
169
5.08%
Our #savethedate & The Perfect Blend ☕️
We wanted to implement a creative way to ask family & friends to save our wedding date. We are avid coffee drinkers and we just so happened to have the most delicious coffee, ever.
I came up with the idea to create “the perfect blend” and asked the creative owners of @kramoda (shoutout to @vincericci, @heathhussar & @zane) if we could use their sweet butter hazelnut for this concept, which is literally the perfect blend. (Besides Vince & I, of course.) 🤭
We created a soft-touch, spot uv bag with a chevron sticker. Typically, on the back of a coffee bag you find the “flavor notes”, which I called “loved notes” & shared our story. We added a lyric from one of our favorite songs by @lukecombs. 🎶
On the bottom was some credit to KramodaTM️ , which ended up inspiring the stamp on the bottom of the bags we currently have out!
The package was shipped in a custom bag inside of a black mailer box. Thank you to @emilyfurney, @teodoracupac & @regine.dionisiooo for helping me pack + ship all of these! 💌
My sister, @kjjm333, helped me with all of the copy which was practically the most important part. How do you ask people to wear black & not bring their kids in an elegant, classy way? *zoom in on slide #2 to find out 🙈
@emilyjane took these photos for us & she incorporated calla lilies which were Ms. Ricci’s favorite flower. @mariaricci___ had answers to all my questions about her mom.
Now I KNOW, this could’ve been a text message 😂 but I want what we do to mean something. I loved this project and it collaboratively turned into something so, so special.
People since have asked me for more of the coffee, and now that the secret is out, you can buy it online over at kramoda.com!! Love is brewing! 🧡
karla_ejm
Aug 10
169
5.08%
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