When the buyer from OU Beauty reached out back in August, I was definitely surprised and took some time to deliberate over if this was the right move for us. We even surveyed our community and while most were supportive some were understandably hesitant about waist beads being in a major retailer. In the end, we decided it was important for us to show up in these spaces and tell our stories in our own way. And Urban Outfitters has been so supportive of that thus far by letting us design and use our own packaging and even in the description of of our product. 🖤 Shop, share and support to show retailers you want to see more Black-owned brands on their shelves. Link in bio. Waist bead history to the world 🌎 ✨ #waistbeads #blackownedbusiness #womanownedbusiness