Insiders of the green beauty scene often affectionately refer to Dr. Alkaitis as “the Godfather of Organic Skin Care”. 🌿 During the very early 1990s he became aware of all the potentially harmful ingredients that were in the skincare products his wife Paula and daughter Trish were using. To protect their health he used his extensive plant research and knowledge to develop high performance skincare working only with completely clean, edible ingredients. He introduced the first products of his line in 1996. A true pioneer in the field, he was the first in the industry to start formulating raw, organic, living skincare products with the strict guidelines that we still use today. #organic #organicskincare #organicbeauty #greenbeauty #skincare #veganskincare #dralkaitis #cleanbeauty #sustainablebeauty