@lizjeanphotography loves movement, the ocean, and wants to shoot more destination weddings. I wanted to infuse those loves into her branding by using a typeface with sweeping shapes, a beach-inspired color palette, minimal ocean illustrations, and rhythmic lines 🌊🐚We wanted to walk the fine line of formal (to speak to her industry) and comfortable (because of her personality), so we used a mix of uppercase (formal) and lowercase (casual) type! Swipe to see her new logo suite in use with some of her beautiful photos that we used as inspiration!