What a pleasure to produce with @i_creativeproductions for saysh, Olympic Track & Field star Allyson Felix’s new running shoe brand. The creation of the Home of Saysh shop at the @platformla was the result of a close collaboration with the brand and designer @gabrielchan. The choice in materials and the execution was carefully planned to celebrate the products and the story behind Allyson’s project. The experiential space provides a physical destination for the brand and its Collective members. Through the end of the year the space will be host different events centered around being community together through art, conversation, and sport.