@leoaguirre’s new spot “Not On Sale” for @redwingshoes celebrates workers this Labor Day. “We were approached by Red Wing with the intention of crafting a commercial that played on the idea of the traditional deafening department store Labor Day adverts in order to remind people about the true meaning of Labor Day. We aimed to craft an immersive piece that would speak to the laborers who are seldom catered to by the barrage of Labor Day discount commercials. It was a vey demanding project in which we needed to shoot on an active construction site with real workers to preserve the authenticity of the spot. I am super grateful to all of the individuals who pushed this conceptually and technically in the spirit of celebrating the laborers of this country.” - Leo Production Company: Stink Films Directed by Leo Aguirre @leoaguirre DP: Danyal Khan Niazi @dankniazi Producer: Jonathan Hsu EP: Mungo Maclagan @mungo3000 Starring: Dave Kanter, Jason Mancini, Mark Pelley Client: Red Wing @redwingshoes Creative Director: Aaron Seymour Anderson @aaronsa Creative Director: Matteo Capaldi Agency Producer: Jennifer David Marketing Manager: Hillary Tollefson Experience Design Manager: Craig Moen Construction Project Superintendent: Matt Rusin Editor: Jared Bordeaux @jared.bordeaux Post Producer: John Monroe @jmonroe55 Sound Mix: Joseph Kennemer @joseph.kennemer Post Production Company: BL&S Post @blspost Film Processing: Metropolis Post @metpostny Color: Rick Gausis @rickygausis Color House: TRAFIK @the.trafik Production Manager: Peter Mamontoff Production Coordinator: Andrew Gavin 1st AD: Joe Ferone CCO: Mike Antonuncci Stylist: Ana Davidson 1st AC: Haitao Zeng 2nd AC/Loader: Mo Shane Technocrane Op: Paul C. McKenna Remote Head Tech: Mike Fugallo Still Photographer: Rachel Klein @rachelkleinvisuals Stills Assist: John Vetromile Gaffer: Wayne McElroy BB Grip: Dan Connelly Grip: Nick Rooney Grip: Bets Wilkins Office PA: Cicely Vasta Key PA: Dash Porter PA: Shane Mendoza PA: Corey Holiday Truck PA: Cesear Monroy Truck PA: Franciso Monroy Truck PA Partner: Roman Caeser Tehcnocrane Driver: Elvin Rosario Moho Driver: John Buckley