Noki SS23 “Established in 1996, Dr. Noki is a tried and true member of the sustainability movement — arguably being a founder of the word before it even really became a thing. Founding his namesake label under the legacy of London’s ’90s DIY rave scene, the revolutionary designer has always walked on a fearless path, carrying forward a message of rebellion. NOKI aims to represent the voices of tomorrow, crafting upcycling garments handpicked from vintage landfills, alongside its mainline of head-turning distressed sportswear that feature melded logos and 1-of-1 streetwear couture creations. Now, he lands on the London Fashion Week calendar, showcasing the brand’s SS23 collection.” @hypebeast Words by @ericbrain_