AHEAD Asia 2022 / Visual Identity / Winner⁠ ⁠ ...Carlyle & Co. - Rosewood Hong Kong⁠ ⁠ Inspired by the glamour of Manhattan's most iconic hotel, Carlyle & Co. is a new breed of private members club perched atop the Rosewood Hong Kong. To capture the essence of its namesake, the club’s branding began with a hand-written font - personal yet sophisticated - from which a logo was created, paying homage to the cocktail lamps of Café Carlyle. Within the logo, two hidden faces symbolise the spirit of both community and privacy, whilst a series of animal motifs represent the club’s various spaces.