« Imagine a new material that sweeps up the industrial waste, combines it, and makes something strong and smart and beautiful. The result is the Broom chair. It has a past life as industrial waste and a future as a chair in your life. » Ph.S Broom by Starck for Emeco introduced an entirely new chair material composite, combining reclaimed polypropylene and discarded wood fiber. Made from a compound of industry waste from lumber factories and industrial plastic plants,this material has a three-fold environmental impact. Less energy, less waste and less carbon. @emecochairs #PhilippeStarck #Starck #bystarck #designbystarck #emeco #broom #technology #intelligent #ecology