I’m back, writing about football again 🙋🏽‍♂️Following on from news I reported earlier this week, my latest article takes a look at @psg’s strategy in positioning itself as football's first luxury brand. The club's brand-building exercise includes premium physical retail stores in exclusive shopping districts from LA to Tokyo, as well as collaborations with @dior, @jumpman23 and streetwear royalty @stussy and @bape_us Read the full story on @bof