@felixbrady turns cities into playgrounds in his new spot for G-Star RAW ‘Hardcore Denim’ featuring Cara Delevingne. “Before we got into the weeds, Joris Kuijpers, ECD at The Family Amsterdam, invited me out to the G-Star mothership in Amsterdam and locked us in the archive vault until we lived and breathed the G-Star DNA. Apparently if the building was burnt to smithereens only this room would survive - It's cool to work for a brand with apocalyptic protocols.” - Felix Director: @felixbrady Production Company: Stink Agency: @thefamilyamsterdam Executive Creative Director: @joris_kuijpers Creative: Karian Weijers Agency Producer: Marco Van Prooijen DoP: @pataldingerdp; @konradlosch Executive Producer: @blakepowell9 Senior Producer: Jacob Swan Hyam Post Production: @millchannel Vfx Supervisor: @tomluf Grading: @no8ldn Colourist: @alexgregorycolour Casting Director: @ben_grimes_casting Makeup Artist: @wendyrowe Hair Stylist: @bentalbott Edit House: @trimediting Editor: @paulhardcastle Sound Studio: Hielke Praagman