Alchemy through the ages. A term which has existed for over 4,000 years, alchemy has a long history that spans several cultures and continents. With roots in ancient Egypt, China and India, alchemy has been the vessel for spiritual, chemical and biological endevours. From the search of immortality through the Elixir of Life, ridding the drinker of diseases and ailments to creating new compounds and conjuring special powers. Alchemists through time have sought to innovate, challenge norms and create new realities. And it's the same approach we took when formulating COLOUR ALCHEMY.