“The one thing that anybody can commonly relate to is a wedding. To a certain extent, it’s an equaliser. Everybody knows someone who has gotten married.” I think it’s safe to say that there are 2 positive things that happen daily across countries, cultures and religions - giving birth and getting married; and, from a business perspective to me, that means there’s always a consumer in that market. During Covid I realized I needed to expand my business outside of traditional fashion press & VIP. Weddings are beautiful and are happening everyday. There’s a gap in the market for the services that I’m offering. Not only is it stressful planning but throughout the ceremony brides want to make sure every moment is captured. To add, I think it’s a great fit considering I’ve made 8 marriages happen ;-) Thank you for the words @dianaspearl