Beauty 🤝 innovation COLOUR ALCHEMY works on the darkest hair of hair without the need for pre-lightening or bleaching. Fascinated by the iridescent colours seen in nature, we created a hair colour that moves and lives with you. Made using patented microprism technology, a formulation that mimics the phenomenon of structural colour, previously only found in nature...watch the technology come to life. Scarab, Peacock, Borealis, Phoenix and Andrite – what's your favourite shade?