When my team presented this concept to me, my jaw hit the floor. ⁣ ⁣ The rulebook for TV commercials was completely thrown out. ⁣ ⁣ It was different from anything we’ve done in the past. And different from anything I’d seen on TV.⁣ ⁣ The goal of this concept wasn’t sales driven. ⁣ ⁣ But rather to create a uniquely memorable “wow experience”. Showcasing the progressive and electric side to Blenders. ⁣ ⁣ I knew shooting this would not only be hard, but very risky. ⁣ ⁣ If gone wrong, it’d be an expensive mess (literally). ⁣ ⁣ And if gone right, It’d be the coolest and most creative campaign we ever pulled off. ⁣ ⁣ Needless to say, the team NAILED it. ⁣ ⁣ And it goes to show there are truly no limits on what you can do within the creative process. ⁣ ⁣ So here you have it: ‘The Future is Bright’ ⁣ ⁣ Sound ON 🔊 // ⁣ ⁣ 🎥: @jimmy.co⁣ #blenderseyewear #tv #thefutureisbright