People with chronic illnesses feel invisible. To Be Seen, Buoy’s first-ever campaign, spotlights those fighting silent battles.
 Featuring four creators upending chronic illness culture @paulasojoro @beautifullybroken_rw @ashlevi @avgdiabetic 

This short film is a coming of age display of navigating high school with a new diagnosis. Discovery phases of chronic illnesses often happen in adolescence and can be the most isolating experience of a person’s life. Speaking up about these conditions takes a tremendous amount of courage and vulnerability. 
Our society hasn’t always created the space to listen and learn from their stories.

To Be Seen is creating that space and pushing the conversations of chronic illnesses to the front of our culture for the first time.

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WHY BUOY:

Our sixth customer was a mom whose daughter was recently diagnosed with POTS. She used to take 5L of SmartWater to high school every day. With Buoy, she reduced it to just one bottle. And reduced her number of episodes. People from these communities come to us because we don’t use the sweet but inflammatory ingredients like sugar, stevia, natural flavors, dextrose and artificial additives. Supporting the chronic illness community is Buoy’s largest core value.

And it’s how we’re spending our marketing dollars for the first time ever.

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HOW YOU CAN HELP:

Stitch the TikTok in Buoy’s link in bio to share your story with #ToBeSeen. 

Don’t have an illness? You can still talk about the movement.

Your voice matters and means so much.

It’s time for this community #ToBeSeen. —— 
A super special thank you to our friends at the award-winning creative studio @roundtwoagency 
Director: @stewcaldo DP: @belkasemi Shot on @kodak 16mm motion picture film 
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OTHER WAYS WE’RE HELPING:

Chronic Illness Discount: Get 35% off for life on our website to help offset healthcare costs.

Buy One, Give One: For every bottle sold on our website, we donate one to a nonprofit supporting chronic illnesses.