HOW TO MINIMISE THE IMPACT OF YOUR WARDROBE Approximately 55% of UK women’s closets remain unworn, and annually Britain currently sends 350,000 tonnes of clothing to landfills, enough to fill 230 Olympic-size swimming pools. • Wearing your clothes on repeat is the most impactful thing you can do to minimise your wardrobe’s impact. Getting pieces altered, shirts cropped and holes fixed can be a game-changer. Love and wear your pieces for years to come with @sojo_app - it’s never been easier. • “With our busy lives, it can be difficult to find the time to get repairs and alterations done. I love how Sojo’s services make it effortless and fun for us and the GANNI community to give our clothes a longer life. That’s why this is such a great partnership and I can’t wait for our London community to be the first to try.” Ditte Reffstrup, Creative Director & GANNI Founder. • If you need further persuasion: only wearing your outfit five times produces 400% more carbon emissions than if you wear it 50 times, giving customers even more reason to love their GANNI clothes for longer. • What are you waiting for? Don’t you believe in life after love? #GANNILAB