maybe my favourite story I’ve done so far. Caught up with NBA All-Star @russwest44 in Paris to learn about his plans for scaling his brand @honorthegift which he runs alongside his day job in the @nba also had a fascinating chat with @reecewabara, who scaled @manieredevoir into a £33m fashion business (with less than £16k startup capital) after retiring from football aged 22 athletes like @sterling7 and @allysonfelix @pwesley22 have launched labels of their own (@sixteenninetytwo @bysaysh) in the last year — check out the story on BoF for insights as to what athletes stand to gain from running their own brands with valuable insights from @safx41 of @rocnationsi @rocnationsports