I used to believe ‘no excuses’ was a great rallying call to motivate people to get fit 🙈 My marketing went something like this (the poster I’m pointing to is mine 🙈) 50 years old 5 children 1 woman 0 excuses ZERO EXCUSES !!! What the hell was I thinking? 😱 🙈 I no longer say ‘no excuses’ to anyone other than myself (sometimes 😂 ) I think ‘no excuses’ may work with those already engaged in fitness. But it comes across as potentially smug and exclusive to everyone else. And the ‘everyone else’ needs support and encouragement to discover the joy of healthy lifestyle behaviours like exercise. No excuses shows a complete lack of empathy for the many challenges and barriers people face when it comes to fitness. So yeah if we could just burn 🔥 my marketing materials from 10,15 and 20 years ago and bin 🗑 the ‘no excuses’ mantra in fitness that would be good 👍🏼 Fitness motivation phrases you love to hate ? What else should we burn and bin 🔥 🗑 ⬇️ #noexcuses #saynotonoexcuses #reasonsarenotexcuses #inclusivefitness #fitnessforeveryone #fitnessdemotivation #fitnessmotivation #challengethenarrative #thingsisaid #mistakesivemade #evolveandgrow #criticalthinking