I’ve been working on making @good.vodka a reality since the beginning of 2015, which means almost six years of @tristan.willey taking photos of me sending emails from my phone in South American hotel lobbies. Good Vodka is finally ready, and it’ll be rolling out into bars and liquor stores over the next few weeks. I’m so, so proud of what we’ve made. Which was the whole idea from the beginning: to make a vodka that people could be proud of. Harder than you’d think!