Apple Sponsors Super Bowl Halftime Show: $250 Million for 5 years! Apple just made a big move by sponsoring the halftime show for five years – to the tune of 250 million! Though the artist performing isn’t paid, the impact of the performance could easily reach a billion – making it a great investment. #apple #halftime #show #250m #billionimpact #15minutes #socialmedia #advertising #branding #applemusichalftime #rhianna