Some fushion at @mbfw.berlin @berlinfashionwe 👽 Berlin Fashion Week has already started off with some iconic moments. Day one involved the legendary @iamwill presenting a Mercedes Benz car of his own design. Coming up this week is the refreshing @202030summit. This is the Berlin Fashion Summit, a platform aiming to elevate sustainable fashion to a top priority for the industry’s future. 202030 was held on-site and able to give spectators an immersive in-person experience for the first time since the start of the pandemic. The conference, hosted by renowned ethical fashion showcase @estethica_fashion and in partnership with Fashion Revolution Germany @fashrev_de, was designed to serve as a springboard for transforming sustainability of the entire industry so that we may achieve our global climate saving targets by the end of the decade. The time to hustle is now more important than ever. Internationally renowned opinion leader in sustainable fashion, @orsoladecastro, was in attendance at this week’s events; Orsola debuted Estethica back in 2006 under the British Fashion Council at London Fashion Week. Across the remainder of the week Estethica was hosting a program of unmissable exhibitions, including ‘In Solidarity’, a campaign featuring Ukrainian designers in support of the Ukrainian fashion industry in solidarity with the country’s struggle. Estethica hosted a live upcycling lab at the beginning of the week in cooperation with the Berliner Stadtmission and Haus der Materialisierung. This was an empowering event where Estethica designers could come together to share sustainable working methods and celebrate the successes of upcycling. Last, but not least am happy to see Berlin starting to strike important global conversations about sustainability. Talks like at @pool.berlin, @202030summit and @mbfw.berlin venues prove that we are all headed towards sustainable future. Big thanks to @floriansview for @muellerpr for building the Berlin scene into the international hub for change and making @berlinfashionwe relevant again!