So deeply, deeply ecstatic to finally watch this come to life today. It’s been a hot minute, seriously. Over 18 months of relentless hard work by our team, this is a labour of love if I have ever known one. Today, @emmalewisham proudly announced we’re the world’s first carbon positive beauty brand with a 100% circular-designed business model (another world-first in beauty, might I add!). We’re also sharing our entire sustainable intellectual property for our world achievements industry-wide, free of charge (of course) to drive change in an industry that so desperately needs it. Our work has been endorsed by genuinely one of the greatest humans to walk this Earth, Dr Jane Goodall – swipe across to see her letter for our achievements. Thank you so much @emmalewisham for trusting me to do your PR – you mean everything to me. @julia.chalmers you are my ROCK honestly could not have sussed this without you, and the rest of the @lucky.chalm ladies you’re all madly talented. Also, to all the people who have helped us bring this to life in such a beautiful way - I rate you all so highly - you know who you are 🤍 luv u xx