Stetson - “Be Your Own Legend”. Excited to share our new spot featuring Luke Grimes. Filmed in Jackson Hole, Wyoming at the Diamond Cross Ranch. With a very big thank you to @stetsonusa @tylerthoreson @lukegrimes Directed by: @blairgetzmezibov Art Direction: @donjiroban Director of Photography: @jpsaner Lighting Director: @coreydanieli Steadicam: @devinwhetstone Editor: #jordangreen Styling: @slimecityangels @houseofvelvetrose HMU: @acroroots Grooming: @barbaraguillaume Props: @cb.Kirk Location: @diamondcrossranch @luke_wyoming @grantgolliher Production: @industrialcolor #blairgetzmezibov #stetson #lukegrimes @wyoartists