Negative age stereotyping of women is prevalent in society but this poster sinks to a new low 🤦‍♀️ 😱 I was equally shocked by the double standards of how the same company depict men in midlife 🤷‍♀️ hello 6 pack abs guys - but we get cats and cardigans and slightly bizarre things nesting in our hair 😂🙈 I was tagged numerous times yesterday, regarding this poster marketing fitness to women over 45. I know you’re as aghast as I am. But it’s ok, I’ve come up with a plan. Please drop your age and the activities you enjoy below ⬇️ to show the internet what a diverse group of women we are in midlife. I’ll go first #thisis59 and I love running 🏃‍♀️ cycling 🚴‍♀️ strength training 💪🏻 and many other forms of physical activity and promoting active ageing 😊 Over to you 😉 #ageism #doublestandards #thisis59 #agestereotypes #proagerevolution #agedisruptor #agedisrupter #disruptageing #antiageism #fitnessmarketinggonewrong #womenover45 #womenover50 #womenover55 #womenover60 #midliferevolution #fitwomenover50