How to differentiate your brand from competitors in 2023 when a prospect asks: “What makes you different?” It can be hard to know what makes your product unique or what makes your brand unqiue. Especially when you’re similar to others in your market. Responding to what sets your business apart is both an art and a science. This video will give you 3 ways to show how you are different from competitors. Brand positioning strategy to define your points of differentiation. Brand values example to link what you believe to what the prospect cares about. Brand strategy questions every small business owner needs to know. Sales objections are usually not objections at all, but rather an opportunity to show what sets you apart. #salesprospecting #salesprospectingtips #branddifferentiation #brandstrategy #brandstrategist #salestipsforentrepreneurs #salestipsforsmallbusinesses #salestipsforcoaches #salestipsforwomen