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Martine Rose and Nike Expand their Football Story- and the Remarkable Women who Define it. In collaboration with Nike, Martine Rose expands the exploration of women’s football, launching the Nike Shox MR4, the brand's daring interpretation of the Nike Shox R4. This partnership with Nike marks an acknowledgement of how inclusive and accepting football can - and should - be for women from all walks of life. No matter their professional background, religion, ethnicity or age, the incredible women that Martine Rose spotlights are united by their self-definition as footballers. Reflected within the campaign, Martine Rose amplifies diverse, inspirational and multifaceted women from across the football landscape; from legends of the game through to next generation changemakers. Driven by a desire to find connections between fashion and our ordinary realities and to further explore the future of football and the remarkable women who make the sport what it is, Martine Rose will unveil a special capsule over the next 12 months, starting with her signature take on the iconic Nike Shox franchise. “We like to subvert very familiar things to take them into a completely other space” says Martine Rose. Created to instil supreme confidence, this interpretation of the Nike Shox R4 (2000) uplifts female footballers, and indeed everyone who wears it. The Shox is a celebrated silhouette within UK sub-culture, appealing to Rose’s aesthetic, and so, the brand has taken a familiar object and re-introduces it in a previously unimaginable form. Drawing heavily on conventional dress shoe aesthetics, the Nike Shox MR4 is a unisex slip-on mule with a lifted heel. By accentuating the Shox’s iconic pillars height is added to the silhouette whilst an uncompromising squared-off toe references her cult-favourite formal footwear designs from her mainline collections. The Nike Shox MR4 will be available on www.martinerose.com from Thursday 7 July 2022.
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