"My ideas of Love and self-love have evolved in the last couple of years and I find that as I enter an industry that is largely focused on vanity and perfection, we want both men and women to celebrate beauty, love, and intimacy in ways they feel best. LoveChild is not just a beauty brand, it is a lifestyle," says Elle's August Digital Cover Star, Masaba Gupta. For the cover, Masaba is wearing a combination of the Luxe Matte Lipstick shades 'Barfee' and ‘Sweet Supreme'. The cover also features actor to watch out for, Zahan Kapoor. Focused on honing his craft, he begins his journey with a quest for compelling narratives and creative storytelling. (@lovechildbymasaba) - a cosmo-wellness brand that includes high-performance make-up, skincare and wellness solutions formulated for all ages, skin colours & cultures. All products are available on lovechild.in and @mynykaa. Photographer- @tarunvishwaofficial Stylist - @vijendra.bhardwaj HMU - @eltonjfernandez #ForTheQueenInYou #JoinTheTribe #PortraitsOfTheNewAge #MeetTheGenZennials #LoveChildByMasaba #MasabaGupta