This is not just a brand; it’s a statement and lifestyle!! From the heart of the city to the streets around the world, experience the energy, the passion, and the lifestyle that defines urban culture. Watch as we bring our story to life in this exclusive video—where every piece tells a story, and every moment is part of the movement. AVAILABLE ON PRE ORDER !! Dm us on IG @97_urban #97urban #fashion#viraltiktok#clothingbrand