THE HEART OF GOYARD Ever since the foundation of the Maison in 1853, the Goyard workshops have perfected an unparalleled “Art du Marquage”, as this artisanal form of personalization is called in French. Entirely hand-painted by a skilled artist according to ancestral techniques unique to Goyard, the Art of Marquage has essentially remained the same since the 19th century. A true labour of love, precision and patience, it is truly at the heart of Goyard’s heritage and identity. To celebrate this much-beloved tradition, a symbol of its enduring commitment to genuine craftsmanship, Goyard imagined “Coeur” (heart in French), an irresistible duo of marquage motifs. Variation #2: “Coeur Goyard” (Goyard heart in French): a striking heart-shaped motif using the historic Goyard font. #goyard #sogoyard #timelessstyle #timelesscraftsmanship #coeurmarquagebygoyard #theartofmarquagebygoyard