[How to build a successful jewelry brand]⁠ The jewelry industry is growing fast. A recent McKinsey & Company report projected annual growth of 8% to 12% through 2025. Meanwhile, yearly sales are totaling above $200 billion — yet only about 20% of these sales are of branded jewelry. In a market with relatively few branded players, there is plenty of room for creative minds to build brands of their own. But untapped opportunity does not equal an easy ride, and it helps to have a roadmap for launching your business.⁠ ⁠ [Words by @milenalazazzera for Rapaport Magazine]⁠ ⁠ #linkinbio to find out what it takes to start, grow and maintain a jewelry label. With insights from @georgerootnyc CEO/Creative Director @milamorejewelry and @beabongiasca