Remote work isn't the only thing @Spotify does right! I got a private preview of their latest #SpotifyEverywhere event which is an interactive installation in the west village to immerse creators into the world of Spotify for ONE DAY ONLY. And let me tell you, they NAILED IT. The event included 10 distinctly designed rooms that encapsulated different environments, product highlights, and integrations that Spotify is able to do. From the speaker's AI capabilities to new features such as the Blend tool, the wake-up with Spotify tool, a gaming integration, and a new home feed separating music from podcasts & shows, it was ALL encompassing everything you need to know about Spotify! This was such a successful event because it brought the everyday consumer into an environment that allowed them to step into the role of a creator. By offering activations that provoked sensory engagement including touch, sound, taste, and sight, they truly ran the gamut. More often than not, pop-ups only touch on visual aesthetics and gifting people products. On top of that, they gifted every guest with a gift bag including some of the merch inside of the pop-up, a few extra things, and of course gave the opportunity for each person to customize a shirt too! This pop-up brought the individual joy, unlocked creativity, and encouraged exploration both on the app and in real life. It is truly what my team calls a major slay. Thanks for having me Gemma Mostyn-Owen, Megan Schachtebeck & everyone else involved, and congrats on a job well done, and thanks to Samantha Sybo & Sophia Sargent for helping me capture the best moments possible! Watch my full briefing here: https://lnkd.in/gM9B4dwC @spotifylive @spotifynews @spotifypodcasts #spotifylive #spotifylivecontributor #itsgigirobinson #NYCPopup #NYCInfluencerEvent