A TRUE STORY ABOUT AMAZONIAN RUBBER BY XAVIER FALTOT “The soles of my VEJA sneakers have always been made of Amazonian rubber. This rubber comes from the rubber tree. And the only place in the world where it grows wild is the Amazon. I know this because I have been there. I have followed up closely on the ground the founders of VEJA since the beginning of the project. Their goal has always been to work directly with rubber producer associations and cooperatives. 17 years later, I’m back where it all started.” FULL VIDEO OUT ON DECEMBER 8TH