#NJALRetailRevolution connects emerging voices who challenge outdated pillars of the fashion ecosystem by introducing radical ideas. @laimajurca was born and raised shortly after Latvia gained independence from the Soviet Union, in a small town of Eastern Latvia next to the Russian border. Her childhood was saturated with a thrilling 90s period with post Soviet reminiscences and a new era of capitalist society opportunities. The bright and controversial background naturally affected Laima's personality and thereby influenced the concepts and stories of her creative work. Each collection brings attention to particular topics that are based on her observation of the cultural or social aspects. Experiments of mixing colors, prints, and bold patterns are the main tools that help to manifest her ideas into living objects. #NJAL #NJALdesigners #RetailRevolution