Choosing materials that are good for people and the planet isn't always as straightforward as it should be — but understanding what materials are made of and how they are produced can help you to make more informed decisions. That’s why we're exploring some of fashion's most common materials and breaking down their origin and impact. Up next: Cotton! Cotton is one of the most widely used natural fabrics in the world. Making up around 24% of global textile production, it's the second most used fibre after polyester. Cotton is one of the most important fibre crops, providing livelihood to approximately 22 million households across 75 countries and employing more than 100 million people in the textile sector. But how sustainable is cotton? Is it biodegradable? Is it harmful to people and planet? Tomorrow we'll dive into the material, its impact and we'll break down some of the most asked questions around its production and consumption. #cotton #goodmaterials #innovation #impact #sustainability