Sometimes the most meaningful changes are nearly invisible. Like a rainbow through a cloud of mist. ⁠ ⁠ Here’s a 🌈 ROYGBIV 🌈 puzzle to explain our new packaging— ⁠ ⁠ [R]educe paper by 60% (way more than our 15% carbon neutral promise!)⁠ ⁠ [O]ust as much carbon as possible by lightening our load (hello, metal bottles)⁠ ⁠ [Y]es we have new fonts and more drawings on each bottle & box ⁠ ⁠ [G]ive it up for color-coded ease ⁠ ⁠ [B]ottles—we chose metal instead of glass for lightness, refill-ability, & recyclability⁠ ⁠ [I]mperfection—we’re not tossing the old packaging until it’s used up⁠ ⁠ [V]isualize the idea that skin care products can be sustainable & snazzy at the same time⁠ ⁠ We want our footprint to be a gentle one. We want to show our corner of the world that it’s possible to have fun, take care of your skin, live fully and beautifully, and then—clean up after yourself.⁠ ⁠ Special thanks to Sarah Hallacher (@microsarah) for this last redesign with us before going off to other adventures.⁠ ⁠ Read more details about our redesign on the newest blog by @VeraKachouh 🔗 in bio.⁠ ⁠ [ID] A collection of multicolored bottles sitting against a white tiled floor and tan backdrop. Bright flowers and plants are arranged around the bottles which are stuck in raw, mushy bread dough. There is also a small toy chair and a pair of plastic legs sticking out of the dough.⁠ ⁠ 📷 @AmeliaIngraham