This year, New Balance collaborations have been everywhere, with some of the more surprising displays coming during global fashion weeks over the past few years and most recently Men’s Fashion Week SS23. It seems like every week the Boston-based brand is making waves with yet another successful drop or surprise partnership. Six years ago, it would have been a stretch to find New Balance so proudly touted, except in smaller markets like the DMV or Philly (i.e DTLR 990v4), within the streetwear, high fashion, and creative spaces. So, what changed and why is New Balance so hot today? In our bio, @chvrlesjr investigates why the New Balance golden era is now. Photography AURALEE x New Balance RC30 SS23