lindsey.farrar
Apr 5
280
7.34%
Started my week speaking alongside a bunch of industry heavy hitters on a topic that is so important to my life’s work: the ad industry’s investment in Black-owned media. @adage
Black-owned media is not asking for charity; we’re demanding equity. It is incumbent upon brands and agencies to do the work to dismantle the systemically racist practices that are rampant throughout the industry. Investment in Black-owned media (note: NOT Black-targeted media) is not a “nice thing to do.” It shouldn’t be reactionary or treated as crisis management. Given the Black consumer’s influence on the GLOBAL marketplace, it’s just good business. More to come on this front...
Replay on Ad Age “AD AGE TOWN HALL ON INVESTING IN MINORITY-OWNED BUSINESSES” (my segment starts at 1:14:00 but I encourage you to watch/listen to the whole town hall if you can!)
lindsey.farrar
Apr 5
280
7.34%
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