Patrick McDowell, the champion of sustainability and fashion innovation has created a limited edition collection for zero-waste platform Hit&Run. "My exclusive collection for Hit&Run was inspired by the experiences in life that shaped me; my Catholic upbringing in Liverpool, the trends and culture of Y2K and the early noughties, and of course the LGBTQ+ community, which I am a proud member of. I wanted to celebrate all of these cultures and reimagine them to create modern day iconography. Some of them come with a dose of irony, but each of the pieces help tell my story, and a story of modern times. As Hit&Run is made to order and organic, it's been a great opportunity to create a range at prices that more people can enjoy, with a lower impact on the planet". Shoot Credits: Designer and Creative Direction: @patrick__Mcdowell Clothing in collaboration with @hitandrun_LTD Photographs: @shotbyaaronamous Model: @ashleytamuno Assistant: @Taz_porter Press: @sixteenelevenldn #patrickmcdowell #hitandrun #sustainablefashion #fashioninnovation