What I love about working with the new generation of designers is their commitment to building purpose driven brands. My client @medinaswimwear designed by @loumfc started her brand with a mission to support ocean conservation not only by creating sustainable swimwear to last a lifetime, but by giving back. 👏👏 For this year’s #WorldOceansDay, and response to fight #climatechange, @medinaswimwear will donate 100% of online sales profit to Ocean Azores Organization. They aim to increase protection for cetaceans in the region, focus on the reduction of plastics and ghost fisherman nets. Model is wearing “Medusa” one-piece photographed in the #Azores Islands medinaswimwear.com MEDINA x OCEANAZORES.ORG #WORLDOCEANSDAY