#FIDM Business Management Grad, @imdrewscott recently talked to @businessofhome about his social media presence, including his techniques to engage with his audience, his work with other brands, and how he creates his content and his schedule. Of that, he says in the piece: “Trends change so fast that it’s really hard—say, you have a rough schedule of posting one TikTok and one YouTube video a week, but the content and the topic itself, for me, still needs to be fresh every week. I need to post right away, or it doesn’t feel like it can go as viral as that week that I was thinking of it, if that makes sense.”