Vitamin A Serum FAQs: What are the benefits of this serum? The Vitamin A Serum is wonderful for reducing the appearance of fine lines and wrinkles, diminishing the appearance of age spots and skin discoloration, and improving the appearance of sun-damaged skin. It can be used nightly immediately after cleansing and patting dry. ~ What is the difference between this and the AHA Exfoliating Peel? The Vitamin A Serum features a unique form of vitamin A called HPR that is bioavailable in its current state without the need of any inefficient metabolic steps (retinol requires two). It works to reduce the appearance of fine lines and wrinkles, while also diminishing the appearance of age spots and skin discoloration. The AHA Exfoliating Peel is a blend of 10% alpha hydroxy acids (glycolic and lactic) and is a must-have for anyone looking to brighten the complexion, and keep pores clear. Alpha hydroxy acids dissolve dead skin cells and keratin that builds up on the surface of the skin, while Gigawhite brightens skin and reduces the appearance of discoloration. We recommend that customers choose between these and apply either one or the other immediately after cleansing at night. ~ How does this differ from the Vitamin C Serum? The Vitamin C Serum utilizes a stabilized form of vitamin C called sodium ascorbyl phosphate (SAP) alongside vitamin E and ferulic acid to create a potent, antioxidant-rich treatment for all skin types! The Vitamin A Serum utilizes a next-generation form of vitamin A called HPR that is a gentle, yet effective way to smooth the appearance of fine lines and wrinkles as well as diminish the appearance of discoloration. We recommend using the Vitamin C Serum in the morning and the Vitamin A Serum at night for best results. ~ Do I need to use a moisturizer with this? The form of vitamin A that we use is much less drying than most forms of vitamin A, but we feel that it still works best with a moisturizer - particularly for drier skin types. We recommend following the Vitamin A Serum with the Face Cream, Triple C Night Cream, or Antioxidant Facial Oil for best results. Learn more online: https://madhippie.com/products/vitamin-a-serum 🧡😊