#Workworthy anatomy of a fashion shoot: For the @zimmermann Spring 22 campaign (a few of my fave pics shown here ) we shot in Miami ( without it looking like Miami ). Executing campaigns on location comes with logistical challenges; there’s weather to consider (must shoot through rain, hail, or shine) , limited daylight ( shooting in winter), location and permit restrictions, to name a few . A shoot plan and choreographed day (often to the minute) is essential to capture all content required. The creative process however is not linear, so production needs to run like a well oiled machine (tks to @annazantiotisproductions), to allow the team to make effortless looking images ( and so we can have some fun while we work) . See my stories for more BTS on set.