r29style
Sep 8
199
0.16%
While today’s most sought-after vintage styles hail from the #90s and early #00s, thanks to the #Y2K aesthetic comeback — with luxury labels like Prada, Jean Paul Gaultier, Balenciaga, and Fendi being some of Vestiare Collective’s highest sold brands this year — the thought of a 2020s trend revival in 2040 (considering the 20-year timeline it takes for something to be considered “#vintage”) feels, well, like it’s going to be massively overstocked.
Today, there are more brands than ever before, thanks to social media and direct-to-consumer models, but, in particular, we have an overabundance of fast fashion. Four months into this year, Business of Fashion reported that fast fashion giants had already produced hundreds of thousands of clothes, with #Shein at an extreme lead with over 300,000 products. As shoppers continue to be tempted with perfectly-curated drops of weekly — even daily — newness, how will our shopping habits today inform our vintage shopping in the future?
To find out what can we expect from the resale industry next, @refinery29uk fashion editor, @ebstagrammer, turned to the experts.
Illustration: @itsangiezou
r29style
Sep 8
199
0.16%
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