Have you noticed that Fashion Week presents the clothes of the next season, not the current one? In the fall we see a show of next year's spring-summer collection, and in the spring we see a show of next year's fall-winter collection. But why? 🤔 ⠀ Buyers need time to have time to select, purchase, and deliver items for their stores so that they show up on time. Journalists need time to prepare releases and issue magazines about trends and collections in the right month. It also gives brands time to sew the collection in the right sizes and quantities. Case solved. 😎 ⠀ Photographer: Hušek Miroslav IG: husekmiroslav Creative Director: Sam IG: samdolceofficial Makeup Artist: Martina Cubonova Makeup IG: martina_cubonova_makeup Model: Julie Horackova IG: julie.horackova ⠀ Editor-in-chief: Marina IG: zzz_marina