Join Alex Baillargeon, SVP, Digital, at The Lead Innovation Summit from July 12 to 13 in New York. During his session, “The Direct 60: Incumbent Brands Building D2C Muscle,” Alex and other panelists will offer insights on how brands should transform for the new retail reality. Register here to attend: https://summit.the-lead.co/ #AuthenticBrandsGroup #TheLeadInnovationSummit