• Shaking up the music industry is nothing new to independent artist and best-selling author @RUSS, as he launches his own record label, @DIEMONRecords. Alongside his childhood best friend, fellow independent artist, and #DIEMON co-founder, Bugus, the power duo conceptualized DIEMON together when they were only 17 years old. With over ten years in the making, the artist-friendly record label has finally launched and is ready to help new up-and-coming artists in the music industry. The first artist to sign on is rapper @LaRussell from Vallejo, California. Unlike other record labels, DIEMON allows artists like LaRussell to maintain creative control and ownership of their masters. The goal behind DIEMON is to provide artists with an alternative way to win and achieve considerable success in the music industry. Full story in our bio. Photography by @matthew_felix. Creative Direction by @actualmonroe. Interview by @alexquin. Story by @michellechiaaa. Styled by @jyotisha_. Hair by @iamtracylovee. Production Assistants: @thejoseresendez + @instakeven. Tailor: @brentlypearson. Videography by @shotbypeteypablo. Video Assistant: @justxlester. Special thank you to @lodukes + @fyibrandgroup + @milan + @propmoviemoney. Produced by @uadv + @alexquin + @contrastpublishing.