Introducing our NEW #IGORACOOLS portfolio, with specifically-crafted pigment combinations, for INCREDIBLE hair colour intensity and optimal neutralisation, even on dark bases 🙌 Check out FIVE NEW permanent #IGORAROYAL shades from our IGORA COOLS line extension! With the same trusted IGORA ROYAL formula you can expect amazing true-to-tuft results, maximum coverage, incredible colour intensity 👏 #IGORA #BeIGORA #BeCOOL #neutralization #neutralisation #haircolour #haircolor #haircolourists #hairartists #hairgoals #beautifulhair #straighthair #shorthair #schwarzkopfprofessional #schwarzkopfpro