Shea is the start of never-ending good for your skin but that’s far from the whole story.​⁣ It’s a story in which women are empowered and biodiversity is preserved.​⁣ The women cooperatives in West Africa we work with have a close bond with the tree they call “tree of life” and are the guardians of the tree’s well-being.​⁣ ​⁣ From only picking the nuts that have fell on the ground, to walking greater distances to find the right trees to pick the nuts from, and using shea butter residue as fuel for the next batch of shea butter production, every step counts for a more nature-positive world. ​⁣ ⁣ #Shea #NeverEndingGood ⁣